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Kaito Shuts Down Yaps After X Bans Incentivized Posts, Launches Kaito Studio

Kaito Shuts Down Yaps After X Bans Incentivized Posts, Launches Kaito Studio

Author:

Global Cryptocurrency

Published:

2026-01-16 05:51:02

22

1

BTCCSquare news:

Web3 analytics and marketing platform Kaito is pivoting its strategy following X's crackdown on reward-based posting models. The social media platform's policy shift, aimed at curbing spam and low-quality content, has forced Kaito to sunset its Yaps program—a Web3-native initiative that rewarded creators for driving brand visibility through merit-based incentives.

Kaito founder Yu Hu announced the launch of Kaito Studio as a replacement, marking a broader evolution in crypto marketing approaches. The move reflects growing tensions between decentralized ideals and centralized platform governance, as X's restrictions RENDER permissionless incentive systems incompatible with its ecosystem.

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